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Posts Tagged ‘COMMON’

midrange.com - In My Humble Opinion › Happy Birthday IBM i

June 21st, 2013 Comments off
Happy Birthday IBM i! This video was taken during the 2013 COMMON Annual Meeting & Conference in Austin. Unfortunately they didn’t include my wishing IBM i a Happy Birthday (where I promised not to sing). I have to say, IBM i (formerly System i, iSeries, & AS/400) has been extraordinarily good to me and my […]


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Angus' Blog › Wallow in our future.

April 12th, 2013 Comments off

During this week’s COMMON Annual conference, it was refreshing to see how the IBMi25 campaign, simply by its existence, stirred more of the community to reference the platform by its current branding. The speakers, for the most part, have upped their game, and this too, impacted the community in a positive way. There are still some holdouts, making various (ignorant, IMO) excuses, but that is almost gone from this event. Vendors are slowly getting their act together, and the number of booths with some past branding was reduced from previous events. When confronted about their lack of support for the ~actual~ platform, there was the usual (ignorant, IMO) stable of excuses.

For my part, I talked with several vendors about the difference between marketing a product and marketing to an audience (see my blog titled Marketing in the 21st IBM i century!), and it resonated very well. I think this is a successful approach to having vendors understand that their support for our platform is better served by leading with IBM i and understanding SEO to attract those customers who are as yet, unaware of the incredible combination of IBM i on Power Systems.

Other IBM i pundits, including some of the IBM Power Champions, approached vendors with their own thoughts on modernizing their branding vernacular and supporting the future of our platform. It seems that until vendors realize that their outdated marketing efforts are keeping customers in the dark and causing harm to the future of IBM i, there will still be a need to confront their activities with some strength.

It is true that some vendors either do not understand marketing, or have incompetent or unqualified marketers, or simply trust their marketing to their sales organization. In all these cases, they do not realize that IBM i on Power Systems is a new paradigm – an OS running on the best business hardware in the world, and an OS that will support and run all the applications running on your “old” platform. They seem to be confused when one person utters an old brand name, and being unarmed with the facts of the platform evolution, choose to ignore the obvious fact that with a very small amount of education, they could not only convince the customer or prospect of the value of an upgrade to IBM i, they might engender a solid amount of excitement and passion for our beloved platform.

In my case, I began a Twitter campaign using the hashtag #IBMiStepUp – see more in my blog post titled Step up to IBM i!. When I see a vendor with a particularly abhorrent campaign or website, an #IBMiStepUp tweet will call them out and encourage them to lead with IBM i. One vendor in particular – who does well in support of our platform, has a specific marketing campaign that includes a daily “IBM i” online paper. They informed me I would be excluded from that campaign.. er.. paper, because I was a bully. Since then, none of my tweets from my angustheitchap handle will appear in their “paper”. As it turns out, they have also filtered out (censored?) other IBM i champions and tweeters from their “paper”. This seems to me to be quite wrong – advertising an “IBM i” publication that is nothing more than a marketing campaign for their own company, disguised as support for the community. If it were named for their company, it would not be as heinous, but it is simply one more example of the community having to sort through vendor FUD.

This community deserves more from its leaders, speakers, pundits, and vendors. The first step is realizing that IBM i on Power Systems is a new paradigm, and the one that is our future. No matter your current platform, you will/should soon be upgrading to IBM i on Power. The more leaders, speakers, pundits, and vendors who talk about the old branding, the more our customer base will believe there is no future, and the more will be convinced to leave the platform entirely. If this is not clear by now, the fifth anniversary of Power Systems and IBM i, then it has to become obvious and the focus for our leaders, speakers, pundits, and vendors.

Last week on Twitter, one vendor defended their use of old branding to sell modern technology by claiming they were “Switzerland in the name game”. Ironically, by saying there is a name game, they actually engaged in it – engaging in war is not neutrality.

If you are a leader, speaker, pundit, vendor, customer, developer or any other kind of interested community member, then it is time to stop the noise. Any time you respond to the use of the old branding with the new branding (with no argument needed), you are educating and promoting our future. Any time you respond in a forum that is branded for the past, you have an opportunity to educate and promote the future (with no argument needed). Any time you drop the old vernacular, recognize and respond to the old with the future, you are educating and promoting our platform.

Isn’t it time you stepped up? Stop engaging in a game that should have been put to bed five years ago when IBM upped theirs. Move away from the vernacular of the past, which by its nature supports a mentality of living, developing, and promoting the past. Find the place where you are comfortable in talking about your platform in modern and future terms – which will start when the current branding becomes native to your own brain.

It is time to wallow in our future.


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UIIPA › Anyone attend COMMON?

April 10th, 2013 Comments off

Good morning GSLMUG’rs!  Hopefully we’ll see you at our meeting later this morning.  Our presentation is on WordPress.

I wanted to ask, did any of you have a chance to attend the COMMON conference this week?  If so, let us know what you learned from it this year.  I was able to go as a press member so I didn’t get to go to the classes themselves but in talking with some of the other attendees, there were lots of great sessions.  Let us know what you got out of it.



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Angus' Blog › Time to stop the rhetoric

April 9th, 2013 Comments off

The 20i3 COMMON Annual conference is being held in Austin, TX this week. IBM have brought their IBM i 25th Anniversary celebrations. With that, the excitement in the community in attendance has been stirred, the passion is high, and the conference is buzzing.

There are, as usual, some holdouts. One prominent vendor is advertising their System i products – I stuck an IBM i sticker over that. Several vendors are promoting iSeries solutions, and attendees are generally giving them grief. The excuses range from “the customers call it that, so I have to” to “the platform is dead” to “IBM i is just iSeries”.

All of these excuses are utterly ignorant, showing that the vendors do not understand marketing a product as opposed to marketing to an audience. Their marketing skills seem to resort to poor selling techniques when their first response to the “why iSeries” question is not a question, but a defense born of frustration.

Certainly, vendors – and the community, need to understand and learn how to market IBM i products to an audience which includes IBM i customers, iSeries customers, AS/400 customers, and the occasional System i customer. However, this should not preclude them from understanding that while we have a strong legacy (proven) starting with the AS/400, we have had IBM i on Power Systems (which is a NEW platform, BTW) for five years.

IBM i has proven its longevity. While customers may be holding out, vendors have a responsibility to educate, support, and promote IBM i – the future of our platform. They must upgrade their marketing. And, the ignorant defense of “thats what the customer calls it” needs to be removed from the equation. If you are a leader in our community, you will be a leader, not a follower.

And the rhetoric of “the platform is dead” or “the platform has no future” or “the platform is dying” needs to simply be dropped from the vernacular of those vendors who are in this industry for the long term. Not a whisper, not a mention, not a hint of that FUD should be uttered from anyone in our community.

Then, when we hear that FUD, we know it is coming from those who wish to migrate us from the platform, and we can act accordingly.


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midrange.com - In My Humble Opinion › Justin Porter — COMMON BoD Candidate 2012

April 15th, 2012 Comments off
Editors note: The following is a post by guest author Justin Porter who is a candidate for the COMMON Board of Directors. COMMON has survived quite well through the financial crisis—in no small part due to the dedication of its members, volunteers and staff who wish to see COMMON continue providing top quality education into […]


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midrange.com - In My Humble Opinion › CAAC Bends IBM’s Ear

January 30th, 2012 Comments off
This post is written by guest blogger Michelle August The CAAC (COMMON Americas Advisory Council) called snowy, icy Rochester home for three days in early December. They started off the meeting with a warm welcome from Dave Nelson and a Power Systems Update from Ian Jarman. This great start to the meeting set the tone […]


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