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Angus' Blog › Another challenge to step up

July 9th, 2014

I received an email today titled “I Know Your Password” from IBM i iSeries & AS/400 Security News . You can read the web version of the email here:

http://campaign.r20.constantcontact.com/render?ca=b85bbed4-f6e4-4923-a4b5-7761ad3030d5&c=e3344840-62f9-11e3-b628-d4ae52844372&ch=e3d93ad0-62f9-11e3-b6f9-d4ae52844372

I was taken aback by the utter branding confusion throughout the email, and having talked to Dan in the past, I thought it was time for another attempt at reason.

Here is the response I emailed…
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It’s time….

Now that it is 20i4, and IBM i has been with us for 6 years, it is time to start leading with the current and future platform branding – that is, IBM i.

While you continue to send emails out with iSeries and AS/400 as the subject, you are propagating the myth that there is some kind of question about the branding. And there is not. The platform is IBM i. It was, in the past, System i – then before that, iSeries – and before that, AS/400. And while some customers still think mistakenly that they have an old branded server, this is usually not the case.

Can I encourage you to step up to the platform’s future and start using the correct branding? That is, IBM i.

It is not “IBM i (iSeries and AS/400)”. It is not “iSeries and AS/400”. It is not “AS/400, iSeries, IBM i”. It is also not “IBM i, iSeries AS/400”. It is not “IBM i AS/400”. It is not “IBM i, iSeries”. All of these are found in this one email. It truly is adding to the confusion.

And, if you are the “Top IBM i Security Expert”, why would you be promoting old platforms that are considered out of date and dead now.

I understand the marketing requirement to attract the audience who thinks it is an AS/400 or an iSeries, but using those terms ONCE in your email or web page is sufficient for the search terms to be found. It is, in 20i4, no longer necessary to feed the backward thinking of that part of the community lost in the dark green ages.

It is time to step up to IBM i. Can you do it? The challenge is laid down…
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How about you – have you a favorite brand abuser you would like to contact? If you are not up to it personally, feel free to comment the link/s here, and I will address the abuse.


Read the original at Angus' Blog.

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